Commercial Giant Steven Franco Had No Intention to Join a Company. Then He Learned About eXp Commercial.

As a major player in commercial real estate across the Southeast since 1995, Steven Franco has managed the acquisition, development, redevelopment and leasing of commercial properties totaling over $1.2 billion in asset value. He has completed approximately $400 million in deal transactions in the process.

For Steven, the ultimate entrepreneur with a long list of accomplishments, it was almost unthinkable that he’d even consider joining a company. But a phone call from real estate influencer and longtime eXp Realty agent Allison Gaddy turned Steven’s head around.

“One unsuspecting day, I got a phone call that changed my life. What did a highly successful agent like me see to make me join this company? I had no intention of joining a company, but I couldn’t believe what I was hearing about eXp and its disruptive technology, stock ownership and revenue sharing with its agents,’’ Steven said. 

Undeniable Advantages at eXp Attracts Commercial Real Estate’s Best 

The roster of high-powered brokers like Steven Franco at eXp Commercial reads like America’s “Who’s Who” in this $20 trillion-dollar real estate industry. Heavy hitters from across the U.S. have given eXp a network of some of the most talented, effective and connected commercial agents in the U.S.

When it comes to the Southeastern United States, eXp’s Steven Franco has leveraged his know-how from his hometown of Atlanta down to his second home in Destin, Florida. With a string of successful enterprises, including the state-of-the-art coworking facility called Beachworx, Steve has become a strong advocate for eXp’s business model and network of agents. 

“What I have been more pleased by is the ability to cost-effectively leverage the eXp platform of agents, tools and resources to gather market data information, pursue opportunities and process deal transactions,’’ Steven said.

The other greatest asset is eXp’s “vast network of agents to conduct B2B and referrals,’’ Steven said.

“There is a very appealing company structure with efficient solutions allowing eXp agents to operate across state lines and not have to move agent’s license when moving to another state, like when active military spouses who get transferred frequently to various places,’’ he said. 

Learn More About Steven Franco

Brokerage history:

• eXp Commercial | Rodos Advisors (Oct. 2021-current)
• Rodos Realty Advisors (Nov. 2011-Sept. 2021)
• Franco DeFoor Properties (Sept. 2002-July 2011) 
• Equity Investment Group / New Plan Excel Realty Trust (Nov. 2000-Dec. 2006). Top-producing leasing executive company-wide 5 years in a row
• Dewberry Capital Corporation (Sept. 1998-Dec. 1999)
• Grubb & Ellis Company (Jan. 1997-Aug. 1998)
• Global Sports Services (Aug. 1994-Nov. 1996)

Key Stats:

• Native Atlantan and real estate professional who has been an active dealmaker in commercial real estate across the Southeastern U.S. since 1995.
• Highly unique C-Suite personal and professional network.
• Managed the acquisition, development, redevelopment, leasing and management of commercial properties totaling over $1.6 billion in asset value and deal transactions
• Decades of experience as a successful real estate entrepreneur.
• Senior executive at respected organizations including an institutional public and private REIT, high profile development firm, and a national brokerage company.
• In 2018, founded Beachworx, the first state-of-the-art coworking and flexible office facility in Destin, Florida, which has innovatively changed the way business is conducted along the Florida panhandle.
• Today Worx is a leader in the transformational shift of a changing global workforce offering an array of flexible and affordable brick-and-mortar facilities where strategic with virtual office solutions to provide a tool kit of resources, services and connections to support the success of our members.
• Contributor and mentor for Special Operators Transition Foundation, which is dedicated to supporting the transition of America’s most elite special forces and special operators from highly decorated military careers to civilian life and business opportunities in the civilian sector.
• Member of prominent professional and civic organizations including International Council of Shopping Centers, Temple Sinai in Atlanta, Georgia, and multiple Economic Development Authorities; Chambers of Commerce; and foundations supporting the arts, military, special needs, youth enrichment programs. 
• Began career in 1994 as the founder and principal owner of Global Sports Services, Inc. (GSS), a sports Marketing/real estate firm established for the 1996 Centennial Olympic Games. Clients included sponsors, athletic organizations and Fortune 500 companies. Brokered strategically located properties near Olympic venues for the purpose of merchandising goods and services and also secured large room blocks for VIP and staff lodging during the Olympic Games.
• Graduate of the University of Texas at Austin (1994). 
• Proud father of two thriving young women, daughters Bebe and Edie Franco.

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