On South Carolina Coast, Thomas Gruenthal and Grand Strand Sales Group Thriving at eXp Realty

When your real estate business is located in one of the most popular stretches of beach towns in America, it pays to have the best practices in place. That’s exactly why Thomas Gruenthal’s Grand Strand Sales Group made the move to eXp Realty in January 2023. 

“Our team has been with Keller Williams since 2018. Our team started to grow and we felt that eXp was better suited to help us expand.  The technology platform, the revenue share and referral programs offered by eXp made it easy to make the move,’’ Tom said.

There was too much at stake for The Grand Strand team, since their territory draws more than 20 million visitors to South Carolina’s Atlantic coast every year.  This 60-mile stretch includes popular beach towns such as Myrtle Beach, North Myrtle Beach, Surfside Beach, Garden City Beach and Murrells Inlet. 

It’s one of the reasons South Carolina attracts more incoming residents than those looking to move out of South Carolina. And it’s a main driver of why Tom and the 14-agent team at Grand Strand Sales Group have developed a fully integrated sales team.

> See why revenue share has more upside than profit share

“We handle everything from inspectors, contractors, interior designers, service providers, property managers, lending professionals, title and escrow companies, painters, gardeners, plumbers, electricians, home warranty companies and more. We’ve got an entire pipeline of experts to provide clients with the best service possible,’’ said Tom, an eXp two time Sapphire award winner.

Grand Strand Team On Pace to Double Last Year’s Numbers

Last year, the team made over $21 million in closed volume. As of July 2024, the team has more than $34.2 million in closed volume. 

“I have personally done $15,733,120 in new listings, and I am on pace to do more than $20 million this year. The team is on pace to do $70 million,’’ he said.

With a diverse book of business that spans from condos to single-family homes, land and commercial, the Grand Strand Sales Group needed the best platform, network and tools to be able to serve its booming Myrtle Beach-based outfit. 

Tom said his group is eternally grateful for the recruiting efforts made by eXp Realty agents. He said his team is especially grateful that they were accepted into eXp Realty with powerhouse broker and growth leader Rich Tomasini. 

“We are very happy with eXp and could not have expanded to the levels we are having in 2024. It’s an excellent company that is delivering us everything we need to capture this market share,’’ Tom said.