Texas’ Joe Peterson Moves His Independent Brokerage and 41 Agents to eXp Realty
Developer of iList, a white-label listing platform designed for agents
Key highlights:
- Briko Realty Services includes 41 agents, 2 staff
- Closed $98,750,000 on 277 units in 2023
- Developed iList technology platform
In a strategic move, Joe Peterson, the visionary behind his independent brokerage Briko Realty Services, announced his decision to join eXp Realty in January 2024. With him comes a formidable team of 41 agents and two support staff.
Based in North Texas but brokered across multiple states including Texas, Florida, Georgia, and Oklahoma, Joe’s team closed an impressive $98,750,000 in sales across 277 units in 2023.
“We were exploring eXp and other options for about six months, but at the end of the day the network and framework eXp has built was the deciding factor,” said Joe.
Joe Hopes to Cross-promote iList, His Referral Platform
Beyond the allure of eXp Realty’s expansive network and cutting-edge technology, Joe’s decision is also driven by having access to eXp’s vast agent base of 86,000+ agents to leverage his innovative iList platform. Developed by Joe himself, iList represents a paradigm shift in listing technology, empowering agents to engage and convert sellers through a seamless blend of listing options and marketing automation.
> See why independent brokerages are flocking to eXp
“Every agent wants to focus on sellers, but they lack the tools to do so. Traditional agent websites are built to focus on buyers and this causes a big problem. With iList, we can come in and upgrade agent sites to engage sellers using listing options, cash offers and interactive values designed to interact with sellers and convert into opportunities,” said Joe.
Joe says his passion is continuing to develop and market iList and help his agents grow their businesses within the eXp model.
Key Stats About Joe Peterson:
- Briko Realty Services is an independent with 41 agents and 2 staff
- Joined eXp Realty on Jan. 25, 2024
- $98,750,000 closed sales on 277 units in 2023
- Based in North Texas
- Joe licensed in Texas, Florida, Georgia and Oklahoma
- Created iListtech.com – Real estate listing technology
Brokerage history:
- eXp Realty (January 2024-present)
- Briko Realty Services (May 2008-January 2024)
