Wisconsin’s Nate and Kelly Lancaster Joined eXp for Its Unique Model, Tech and World-class Resources

With more than 2,000 transactions totaling $400+ million in sales, Nate Lancaster and his high-producing team of 23 agents were humming along at Century 21. But after 10 years there, it came time for Nate and his wife, Kelly – a partner and salesperson – to plot the long game for his Wisconsin team.

As a native of Monroe, Wisconsin, Nate’s dedication to his real estate business reflects his attachment to his community. It makes sense that his decision to move his Advantage Real Estate Group to eXp Realty in January 2024 was patiently studied and planned.

“Knowing that our franchise agreement was coming to a close, we started our research about eXp a couple of years ago. We quickly realized the benefits it would bring to our team and the clients we serve,’’ Nate said.

“Planning ahead to transition to eXp Realty was well thought out and structured to enhance our agency and the communities we serve in Southwest Wisconsin,’’ he said.

‘eXp Allows Us to Fulfill Our Growth Mission’

Solo real estate agents, small teams and large teams from around the world have come flocking to eXp since the virtual brokerage transformed the model for transacting real estate. But every agent or team that looks under the hood at eXp – and into its virtual world and boundary-less model – finds their eyes wide open in delight.

“eXp Realty is the perfect fit for us because it offers a unique model that combines cutting-edge technology with world-class resources and support while still allowing agents to maintain their full independent business,’’ Nate said.

“Being a part of eXp allows us to fulfill my growth mission while having access to the most advanced technology and marketing tools in the industry,’’ he added.

In addition to more collaboration and growth, Nate said eXp is providing his team the chance to break out of the old world into the new. For this Wisconsin-grown agent and agency, that means eXp is delivering the best platform for Advantage Real Estate Group’s expansion beyond Wisconsin’s borders.

Key Stats About Nate and Kelly Lancaster

• 23 agents with 2 support staff
• $76 million closed sales on 86 units in 2023.
• Accredited Buyer Representative (ABR)
• Top producer in Green, Lafayette, and Rock Counties from 2006 to 2023.
• Top 1% of Realtors nationwide
• Top 10 agent in Southern Wisconsin (all firms)
• Top 5 eXp Real Estate Teams in the Midwest (5 states)
• Awarded the Top Producing Team from 2011 to 2023.
• Nate and Kelly have a blended family of all girls, they work hard and enjoy tropical vacations.

Brokerage history:

• eXp Realty (January 2024-current)
• Century 21 Advantage (2014-2023) (Broker)
• Century 21 Zwygart Real Estate (2003-2013)