Military and Asian Networks Deliver Tips, Plus AI Demo and eXp Marketing Center Featured on Expo Stage at EXPCON 

EXPCON 2023 opened to packed halls of eager agents on Monday at Mandalay Bay Conference Center in Las Vegas. The day’s line-up included a variety of offerings from agent-specific self-defense training to eXp info sessions and unveilings of up-and-coming tech innovations. (Read the press release here.)

Below are some of the highlights.

Military Network Stresses To Increase Your Production

Members of the eXp Military Network took the stage in the Expo Hall to a large audience eager for insights. The discussion focused on utilizing social media and making the most of your database with Jennifer Ghinga stressing, “add value, add value, add value.” Others reiterated the importance of being authentic and “showing up as you” in your posts. 

Asian Network Says ‘Your Culture is Your Superpower‘

Another highlight was a panel discussion from the eXp Asian Network where members shared how their heritage has helped leverage their businesses. Insights included: 

• Benefits of speaking the language
• Ability to empower multiple members of the family
• Knowing the culture and helping multiple generations by connecting to them on Asian platforms 
• Translation tools

The panel also discussed team building and emphasized the common themes of diverse members, team values, and systems for success. 

Luna AI: Multiply Your Time With New AI-Powered Skills

The first of several AI-focused sessions of EXPCON 2023 was led by eXp agent, Phil Sexton, and eXp Realty Vice President of Technology Innovation and Real Estate Services, Seth Siegler. The two discussed Luna, an AI-powered chatbot exclusive to eXp. Currently it is incorporated into the company’s internal Workplace platform where it is being trained to answer a myriad of questions and assist agents on topics including:

• Tech support
• eXp policies
• Individual business data
• eXp programs

While still in the “toddler” stage of development, the tech is evolving with the help of feedback from its users and agents are encouraged to utilize the thumbs up/thumbs down response options to help further “train” the bot.

Luna’s newest capabilities include more robust real-time agent business information reports and eXp brand-compliant marketing content generation such as:

• Captions
• Listing descriptions
• Blog posts
• Hashtag suggestions
• Scripts

When asked what they’d like to see from Luna in the future, audience members offered up several game-changing suggestions that incorporated ideas around market data, referrals, and even virtual staging.

eXp Marketing Center: Attract New Clients and Streamline Your Business

Kristina Wharton, Senior Marketing Manager of eXp Marketing & Communications and Eric Sachs, President & Co-founder of Breakthrough Broker led an informative session featuring all that the eXp Marketing Center has to offer. Eric reminded agents that often the lack of success is simply a failure to execute. In this case, that means failing to utilize the vast offering of customizable marketing products available to all eXp agents. Such items include:

• Automated postcards
• Social media posts
• Videos and articles 
• Strategic marketing letters
• Mailing services 
• Open house materials 

Eric reiterated, “Just do it and get it out there.” He cautioned agents to listen to their inner voice for the “I should” red flag. “I shall not should on myself,” he joked.

A brand new product was also launched to the delight of agents in attendance. Listing kits are now available and feature a single property, lead-generating website with QR code and supporting materials. It is created from form responses at lightning-fast speed sure to wow any client. Additional integrations are coming soon and include eXp’s LUNA functionality. Stay tuned!

Left to right: Kristina Wharton, Eric Sachs

The day wrapped with a buzz of excitement throughout the halls…both for the evening’s highly anticipated opening reception and also for the growth, networking, and exploration to come over the remaining three days of the conference.

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